Farm Progress, the largest publisher of agricultural and ranching magazines in the United States. They publish 18 regional magazines and national magazines such as Farm Futures. Farm Progress also hosts four annual farm shows including the Farm Progress Show. The Farm Progress Show is the oldest and largest agricultural show in the United States.
Farm Progress looked to expand and enhance their online presence and sought a partner to help them develop and maintain their websites on an ongoing basis. They needed to improve their ability to publish stories across their multiple websites, handle the many new advertising formats utilized in the industry as well as provide custom solutions for their customers.
iNet extended it’s Portal system for the Farm Progress publications and shows. Doing so allowed Farm Progress to quickly enhance their online presence, publish their articles across a number of platforms, and realize new online ad revenue. In addition, Farm Progress was able to extend their digital presence into mobile with both mobile websites and native phone applications.